Inbound marketing agency vs internal team, which one to choose?
Hiring a specialized inbound marketing agency or delegating the various actions that an inbound strategy represents to the internal marketing team is one of the situations that...
Category: Digital marketing
Why should you improve your B2B digital marketing strategy?
The way your customers buy has evolved, is your business strategy still based on closing techniques from the 90’s and cold calling? Today’s buyer first...
How to attract new B2B customers with Inbound Marketing?
Inbound marketing is a methodology that uses digital channels and uses different strategies to constantly generate leads. The difference with traditional marketing is that it is...
3 Misconceptions about innovation in companies
Today there is constant talk of the need to innovate in companies , something that has undoubtedly become the only guarantee of success in the highly competitive...
Smarketing: 3 Practices That Will Help You Align Marketing and Sales
The marketing and sales alignment adds to the continuous improvement of the organizations that implement it, by reducing the possibilities of conflict of interest between both departments and, on...
How to start a digital transformation strategy?
One of the most valuable qualities for companies today is adaptability. As in nature, only those who manage to adapt to the ever-changing markets we face are successful....
4 Reasons to move from the sales funnel to the flywheel
The funnel or sales funnel has been of great help to marketing and sales teams for many years, due to the ease with which it allows to...
6 Digital marketing strategies in the real estate sector
Implementing digital marketing strategies in the real estate sector are a great business opportunity, since more and more buyers use the Internet to search for homes. Regardless...
What is Marketing Strategy?
Marketing strategy is the company’s overall forward-looking approach and a game plan to reach potential customers and convert them into actual customers for the product/service...